Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories: Space Exhibit, graphics, services and freight Promotion Space. Probably your biggest cost, it is what […]
It’s a proven formula: targeting and evaluating/prospecting a show in one long day. The latest example is the Heli-Expo Show in Houston. This annual show moves between cities (including Dallas, Houston and several others). It takes up most of a multi-hall convention center, so Houston’s George Brown and the Dallas Convention Center fill up nicely.
Walking a show in one day–HAI Read More »
Closing a show can be tough–but it can be fun and relatively painless, too. The Rule of Thumb that it takes half the time to tear down that it took to set it up really does work. If we hadn’t to have waited for crates we would have been finished in 3 hours (it took
This report comes to you from the show floor of th AWMA show in the Vegas Hilton. I’m writing this from the “internet cafe” provided by US Smokeless Tobacco, a major exhibitor at the show. A common practice, it is a nice perk for show attendees. Today will be consumed with finishing the show, collecting
From the show floor at AWMA Read More »
Here’s an additional note on choosing space: today the organizer called us in to choose our space for next year’s show. Our time to meet the sales person was set on our seniority in the show (a combination of how many years we had consecutively exhibited at the show, sizes we had purchased, position on
Choosing space, Part II Read More »
The booth went up today. The usual stuff happened: the crew showed up on time, the electricians took a too-long lunch, it was a mystery finding all of the graphics. But in the end, it all came together and looked really good. And like the photos and initial designs. Tip #1: make sure you have
Set up continues at AWMA Read More »
“The Real Deal Expo” is a buying show aimed at putting distributors, retailers, brokers and suppliers together. AWMA (American Wholesale Manufacturer’s Association) hosted this expo and conference annually in rotating cities. With a show floor comprised of over 180 exhibitors selling candy, tobacco, health and beauty aids, general merchandise, technology and equipment, the main target
From the AWMA Show, Las Vegas Read More »
The more you visit Vegas, the more you don’t recognize it. The Hilton has been remodeled and new towers added. The car rental process at the airport has been streamlined so you only catch one bus. Off to the hall soon to see how the AWMA show is shaping up.
I’m leaving tomorrow for the AWMA show in Las Vegas. I’ll report on what I see and hear. I’ll also report (and have an opinion) on what I think works and doesn’t in the way of staffing, design, location, show management and all Things Show. More tomorrow.
The top three reasons for attending shows: We’ve always gone. It’s the top show in our market. It’s the best place for us to reach our customers. Why you go to a show is paramount. You need to have a valid reason (or reasons) and set objectives (measureable ones) before you go. We’ve always gone.
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