I was at a conference today where the director of talent development of Southwest Airlines was a speaker. While this seems a bit removed from a trade show blogger’s usual territory, Fiona MacLeod Butts, told the story of the SWA business model and core values and they had some roots in what we usually talk […]
Many times in the process of producing a trade show or event we forget the intention and goal. Or we just plain start out on the wrong foot. As with any strategic undertaking, you need to have a process, you need to have your hands around what it is you are expecting to accomplish. Still
Thinking strategically Read More »
I was at a presentation today that was about communicating with your audience. Within the presentation was a discussion of how to reach the Y Gen’ers in the workforce. Thinking in threes (I like that, you know), the speaker emphasized that communication to this audience should: 1. Summarize2. Be concise3. Be written for scanning These
Getting to the point Read More »
When ordering electrical service in your exhibit, remember that watts and amps are not equal. 1 amp = 100 watts It’s one of those things that can add up quickly if you don’t remember it. An ampere is a measurement associated with the strength of electric current; wattage or watts are the measurement of electric
Amps versus watts: what you need to know when ordering electrical service in your booth Read More »
This show is aimed at the aircraft maintenance audience. Held annually each March, this show has reduced in size in recent years because of, I’m told, a split between associations. The largest players at this show, by exhibit size, are Chevron, Phillips-Conoco, Simple Green, AV Fuel, Dallas Airmotive, PPC, Corridor, Deutz, FMC and TLD. A
Walking the AS3 Show Read More »
This was a great time spent. Spent with colleagues, friends and acquaintances talking and learning about an industry and work we believe in, love and respect. It gave me the opportunity to reconnect. Thanks, Joel, Steve, Skip, Jeff and others for taking the time to converse. Renewing friendships and connections are incredibly important in this
Leaving the Exhibitor’s Show Read More »
Remember what I said a few posts back about a “professorial” presenter being the only one? I was mistaken. Ed Jones was by far the most academic guy I’d encountered at this event. But justifiably so: he earned a BFA and then was educated as a finance person, majoring in statistics. Ed’s presentation centered around
At the Exhibitor’s Show, Day 5: How to Measure the Value of Trade Show Participation Read More »
Crafting a clear and concise position for your company so that trade shows are effective. That was the key to this session. But I’m not sure it flowed as easily as it should have. There was a bit of disconnect in the flow from setting up the positioning statement to extracting the messages for use
At the Exhibitor’s Show, Day 5: How to Position Your Company Through Trade Shows Read More »
Be consistent. And tough. And clear. Those were Katharine Chestnut’s messages in this session on show measurement. This theme was almost overworked at Exhibitor’s, but it really has to be discussed and to the level and detail that it was. Ms Chestnut brings a freshness and warmth to this (and her other) topic because of
At the Exhibitor’s Show, Day 5: Breaking Through the Measurement Mystic Read More »
The process of conceiving, designing and producing a trade show exhibit can be complicated and daunting. Jim Anderson, founder and principal in Steelhead Productions in Washington State, outlined the process he has used for years in this class. Jim was the most professorial presenter I had seen (though I am sure there are others) at
At the Exhibitor’s Show, Day 5: Exhibit Design, Concept to Completion Read More »
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