It never fails. The client wants to bring all of the brochures and collateral the company has on its shelves to a show. While the printed word in a 2-D form is a great supplement to an effective trade show, it can also be a distraction or a detriment. Three things come to mind when […]
Using literature effectively at a show Read More »
I admit it, I’m a convert. I always thought you had to own a custom booth to be a big player. But with the pressures of financial performance a daily reality, having a quality image on the show floor has to be rethought. Enter the rental custom booth. There are three reasons I like this
In praise of rental booths Read More »
The show is about to start, so it’s time to gather the staff for a briefing before the attendees flood onto the show floor. At NACStech, we had a staff of about 12 for the 7 workstations. The meeting was led by the two main sales people for the business unit. We took 15 minutes
The Booth Staff Meeting Read More »
I’m at the National Association of Convenience Stores Technical Show (otherwise known as NACStech) this week. The show runs Tuesday afternoon and Wednesday morning at the Gaylord Texan Resort and Convention Center in Grapevine, Texas. The show participation is down this year (about 100 exhibitors as compared to 125 last year in Nashville) according to
NACStech, the first set up day Read More »
It is always a good thing to show up early to the show floor. You can see if your frieght has arrived, among other things, but basically get the “lay of the land.” Once you get past the usually who-ha of wrist bands and where things are, you get to the booth space to see
Facing the initial set up at a show Read More »
Getting the exhibit to the show is one of the last links in the chain, but a critical one: the show has to go on and it can’t (effectively) without your goods being at the show. When arranging a truck or van to pick up and drop off your shipment, remember: What are the size,
They are the third leg of the three-legged stool that supports your show experience. Along with booth structure and booth staff, graphics tell your story for you. While they are standalone elements many times, they are conversation starters and what catches the eye of the show attendee in the 3-second “walk-by” of your booth. This
Some Graphics Basics Read More »
The real work begins when the show closes. Yes, the exhibit has to be torn down, packed and shipped back to wherever it is stored. But there are a number of things that must be attended to besides the crates and equipment: Be sure to collect and pay all bills associated with the show in
I remember when my kids were little I’d remind them to practice their table manners and good behavior at home so that when we were out in public they’d remember them. Good manners make a good and unforgettable impression on strangers, particularly ones you want to do business with. There are some dos and taboos
When upgrading from smaller spaces to larger spaces make sure you also grow your budget accordingly. My example is a show that was on a schedule last year and is still on this year, but a 10×20 space was purchased rather than the 10×10 that was bought last year. The show was a success, so
Sizing budgets to booth size Read More »
Receive my marketing and networking tips in your Inbox. Practical and actionable. Not too often. And never spam, I promise.
