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At the Exhibitor’s Show, Day 5: How to Measure the Value of Trade Show Participation

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

Remember what I said a few posts back about a “professorial” presenter being the only one? I was mistaken. Ed Jones was by far the most academic guy I’d encountered at this event. But justifiably so: he earned a BFA and then was educated as a finance person, majoring in statistics. Ed’s presentation centered around […]

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At the Exhibitor’s Show, Day 5: How to Position Your Company Through Trade Shows

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

Crafting a clear and concise position for your company so that trade shows are effective. That was the key to this session. But I’m not sure it flowed as easily as it should have. There was a bit of disconnect in the flow from setting up the positioning statement to extracting the messages for use

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At the Exhibitor’s Show, Day 5: Breaking Through the Measurement Mystic

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

Be consistent. And tough. And clear. Those were Katharine Chestnut’s messages in this session on show measurement. This theme was almost overworked at Exhibitor’s, but it really has to be discussed and to the level and detail that it was. Ms Chestnut brings a freshness and warmth to this (and her other) topic because of

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At the Exhibitor’s Show, Day 5: Exhibit Design, Concept to Completion

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

The process of conceiving, designing and producing a trade show exhibit can be complicated and daunting. Jim Anderson, founder and principal in Steelhead Productions in Washington State, outlined the process he has used for years in this class. Jim was the most professorial presenter I had seen (though I am sure there are others) at

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At the Exhibitor’s Show, Day 4: Top Technology Trends

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 13 2008

Technology is transforming trade shows and events…..okay, now I’ve stated the obvious. However, I didn’t realize in how many ways until I listened to Corbin Ball’s presentation. His reverse Top 10 format was a good way to get to the point. But, I tell ya, I felt like I was under an avalanche of information.

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At the Exhibitor’s Show, Day 4: The Data War

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 13 2008

You wouldn’t think a revolutionary marketing idea would come from our government, especially the armed services. However, when a marketing mind meets the structure and process of the US Army, interesting things happen. Colonel Casey Wardynski had a problem. He had to improve his recruiting results. Before, Army recruiting was process over results and activity

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At the Exhibitor’s Show, Day 4: Ignoring the Masses

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 13 2008

Trade Show Bob is now one of my heroes. This Everyman, while he took a bit to get warmed up, did get rolling and imparted some important information: ignore those people you don’t need to talk with and get the right people from your company talking to the right, targeted prospects and clients. Hmmm, what

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Hospitality

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 12 2008

It’s nice to be the guest. We’ve had some good times with gracious hosts at Exhibitor’s Show this year. And when you’re being hosted by the best people in the world who know how to do this, even better. MG Design put on a really nice evening for guests, clients and staff at a Vegas

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At the Exhibitor’s Show, Day 3: Integrated Marketing Communications

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 12 2008

Katharine Chestnut, you came along at the right time of day. I was tired, in need of sugar or caffeine. Or sleep. And there you were, talking about integrated marketing communications as if you were describing your garden. Cool. You do have a garden, don’t you? Really, this was a refreshing session. Yes, it is

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At the Exhibitor’s Show, Day 3: Selecting the Right Shows

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 12 2008

If I come away from this show with nothing else, it will be Ian Sequeira’s recommendation to use the ROI Toolkit. Cool stuff, Ian. Thanks. To quote Ian: “Go to www.iaee.com and about halfway down the page, sign in to use the calculator.” Can’t wait to try it out. My colleague has some numbers we

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At the Exhibitor’s Show, Day 5: How to Measure the Value of Trade Show Participation

At the Exhibitor’s Show, Day 5: How to Position Your Company Through Trade Shows

At the Exhibitor’s Show, Day 5: Breaking Through the Measurement Mystic

At the Exhibitor’s Show, Day 5: Exhibit Design, Concept to Completion

At the Exhibitor’s Show, Day 4: Top Technology Trends

At the Exhibitor’s Show, Day 4: The Data War

At the Exhibitor’s Show, Day 4: Ignoring the Masses

Hospitality

At the Exhibitor’s Show, Day 3: Integrated Marketing Communications

At the Exhibitor’s Show, Day 3: Selecting the Right Shows

Services

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