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Amps versus watts: what you need to know when ordering electrical service in your booth

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 27 2008

When ordering electrical service in your exhibit, remember that watts and amps are not equal. 1 amp = 100 watts It’s one of those things that can add up quickly if you don’t remember it. An ampere is a measurement associated with the strength of electric current; wattage or watts are the measurement of electric […]

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Walking the AS3 Show

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 21 2008

This show is aimed at the aircraft maintenance audience. Held annually each March, this show has reduced in size in recent years because of, I’m told, a split between associations. The largest players at this show, by exhibit size, are Chevron, Phillips-Conoco, Simple Green, AV Fuel, Dallas Airmotive, PPC, Corridor, Deutz, FMC and TLD. A

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Leaving the Exhibitor’s Show

Uncategorized / By Paul E. Maynard / 2 minutes of reading

Mar 14 2008

This was a great time spent. Spent with colleagues, friends and acquaintances talking and learning about an industry and work we believe in, love and respect. It gave me the opportunity to reconnect. Thanks, Joel, Steve, Skip, Jeff and others for taking the time to converse. Renewing friendships and connections are incredibly important in this

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At the Exhibitor’s Show, Day 5: How to Measure the Value of Trade Show Participation

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

Remember what I said a few posts back about a “professorial” presenter being the only one? I was mistaken. Ed Jones was by far the most academic guy I’d encountered at this event. But justifiably so: he earned a BFA and then was educated as a finance person, majoring in statistics. Ed’s presentation centered around

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At the Exhibitor’s Show, Day 5: How to Position Your Company Through Trade Shows

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

Crafting a clear and concise position for your company so that trade shows are effective. That was the key to this session. But I’m not sure it flowed as easily as it should have. There was a bit of disconnect in the flow from setting up the positioning statement to extracting the messages for use

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At the Exhibitor’s Show, Day 5: Breaking Through the Measurement Mystic

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

Be consistent. And tough. And clear. Those were Katharine Chestnut’s messages in this session on show measurement. This theme was almost overworked at Exhibitor’s, but it really has to be discussed and to the level and detail that it was. Ms Chestnut brings a freshness and warmth to this (and her other) topic because of

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At the Exhibitor’s Show, Day 5: Exhibit Design, Concept to Completion

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 14 2008

The process of conceiving, designing and producing a trade show exhibit can be complicated and daunting. Jim Anderson, founder and principal in Steelhead Productions in Washington State, outlined the process he has used for years in this class. Jim was the most professorial presenter I had seen (though I am sure there are others) at

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At the Exhibitor’s Show, Day 4: Top Technology Trends

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 13 2008

Technology is transforming trade shows and events…..okay, now I’ve stated the obvious. However, I didn’t realize in how many ways until I listened to Corbin Ball’s presentation. His reverse Top 10 format was a good way to get to the point. But, I tell ya, I felt like I was under an avalanche of information.

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At the Exhibitor’s Show, Day 4: The Data War

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 13 2008

You wouldn’t think a revolutionary marketing idea would come from our government, especially the armed services. However, when a marketing mind meets the structure and process of the US Army, interesting things happen. Colonel Casey Wardynski had a problem. He had to improve his recruiting results. Before, Army recruiting was process over results and activity

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At the Exhibitor’s Show, Day 4: Ignoring the Masses

Uncategorized / By Paul E. Maynard / 1 minute of reading

Mar 13 2008

Trade Show Bob is now one of my heroes. This Everyman, while he took a bit to get warmed up, did get rolling and imparted some important information: ignore those people you don’t need to talk with and get the right people from your company talking to the right, targeted prospects and clients. Hmmm, what

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Amps versus watts: what you need to know when ordering electrical service in your booth

Walking the AS3 Show

Leaving the Exhibitor’s Show

At the Exhibitor’s Show, Day 5: How to Measure the Value of Trade Show Participation

At the Exhibitor’s Show, Day 5: How to Position Your Company Through Trade Shows

At the Exhibitor’s Show, Day 5: Breaking Through the Measurement Mystic

At the Exhibitor’s Show, Day 5: Exhibit Design, Concept to Completion

At the Exhibitor’s Show, Day 4: Top Technology Trends

At the Exhibitor’s Show, Day 4: The Data War

At the Exhibitor’s Show, Day 4: Ignoring the Masses

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