Road warrior

I was fortunate last evening to sit on the plane next to a meeting planner/trade show manager. Jen is the event marketing specialist for a California-based software provider. She was headed to Orlando for Educause. It was a brief conversation, but reminded me of some things that experienced event people have in their “collections.” Things […]

Road warrior Read More »

It’s not about the booth

I had dinner with a colleague from the industry last evening. We traded stories and leads and finally got to philosophy. After several minutes of spirited discussion, we both concluded one thing: It’s not about the booth. While this seems an overstatement of the obvious, too many exhibitors and suppliers view the trade show experience

It’s not about the booth Read More »

Hanging a sign

They look so great and graceful (well, mostly) hanging in the air over the show floor. But somebody had to get hanging signs up there. Usually, it’s up to you to get the job done. Hanging your completed sign has a few steps: Put in the order for the riggers well in advance of the

Hanging a sign Read More »

Carpet installation

Laying carpet and pad may seem like a simple thing, but executed accurately, it can save you time and money, make your staff comfortable and improve the appearance of your booth immensely. At this show we did several things: Notched the pad for the cables so that the carpet on top laid flat Measured from

Carpet installation Read More »

Scroll to Top