It is always a good thing to show up early to the show floor. You can see if your frieght has arrived, among other things, but basically get the “lay of the land.” Once you get past the usually who-ha of wrist bands and where things are, you get to the booth space to see […]
Facing the initial set up at a show Read More »
Getting the exhibit to the show is one of the last links in the chain, but a critical one: the show has to go on and it can’t (effectively) without your goods being at the show. When arranging a truck or van to pick up and drop off your shipment, remember: What are the size,
They are the third leg of the three-legged stool that supports your show experience. Along with booth structure and booth staff, graphics tell your story for you. While they are standalone elements many times, they are conversation starters and what catches the eye of the show attendee in the 3-second “walk-by” of your booth. This
Some Graphics Basics Read More »
The real work begins when the show closes. Yes, the exhibit has to be torn down, packed and shipped back to wherever it is stored. But there are a number of things that must be attended to besides the crates and equipment: Be sure to collect and pay all bills associated with the show in
I remember when my kids were little I’d remind them to practice their table manners and good behavior at home so that when we were out in public they’d remember them. Good manners make a good and unforgettable impression on strangers, particularly ones you want to do business with. There are some dos and taboos
When upgrading from smaller spaces to larger spaces make sure you also grow your budget accordingly. My example is a show that was on a schedule last year and is still on this year, but a 10×20 space was purchased rather than the 10×10 that was bought last year. The show was a success, so
Sizing budgets to booth size Read More »
At some time in our career we all have to deal with the hanging sign. It is what you can see across the hall that draws your prospects and suspects (and maybe clients/customers) to your booth. They can see you “across the crowded room” without having to know or search for your booth number. Hanging
I was at a conference today where the director of talent development of Southwest Airlines was a speaker. While this seems a bit removed from a trade show blogger’s usual territory, Fiona MacLeod Butts, told the story of the SWA business model and core values and they had some roots in what we usually talk
Many times in the process of producing a trade show or event we forget the intention and goal. Or we just plain start out on the wrong foot. As with any strategic undertaking, you need to have a process, you need to have your hands around what it is you are expecting to accomplish. Still
Thinking strategically Read More »
I was at a presentation today that was about communicating with your audience. Within the presentation was a discussion of how to reach the Y Gen’ers in the workforce. Thinking in threes (I like that, you know), the speaker emphasized that communication to this audience should: 1. Summarize2. Be concise3. Be written for scanning These
Getting to the point Read More »
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