Trade show program properties many times are engineered to do double or triple duty. That is, can your properties be set in multiple configurations–10×20, 20×20, 30×40–while still maintaining the look and feel of the brand and the company? A variation of this is a property that can be configured and shaped into different sizes and […]
The convertible exhibit Read More »
One of the difficult things to do in exhibit management is change course when it comes to presentation. Most times, strategy drives these changes. Lately, cost and a realization of what a real ROI is has helped make the decision. Our colleagues at Aviall made changes based upon both. At the Paris Air Show, Aviall
Changing your display approach Read More »
Our colleague, Kimberly Williamson of Aviall, recently returned from the Paris Air Show at LeBourget Field. She filed this report for us. “The show went well for us,” Kim said. “while the rain was a disadvantage for those with outdoor displays, it drove traffic indoors to our stand,” she said. As with others reporting on
Report from Paris Air Read More »
The old saw of don’t discuss politics or religion in polite conversation was brought home to me yesterday. Over lunch, I recounted to a friend a conversation I had had the previous weekend with some mutual friends. My lunch companion asked why I had discussed politics in this conversation so early in my relationship with
Appropriate conversation Read More »
Consider your various networks: those that are the new-age electronic variety versus the old-school, clasped-hand face-to-face groups. Are you using a mix of both? It really makes sense not to ignore today’s technology when it comes to connecting to and with people. LinkedIn, Twitter and Facebook do shorten the initial conversation when you do meet
For the most part, presentations by two presenters are pretty predictable. they either tag-team it or do an in-line “you-go-first” variation. Same-o-same-o.But what if you looked at content? Mixed it up and looked at who was going to present what and do s pin on one of these techniques? At today’s DFW AMA luncheon in
Mixing up a presentation Read More »
Being persistent to be remembered is one thing. to slip past that and into annoying, is quite another. Once during an internal interview with Honeywell, I made a point of staying in touch with the hiring manager. I had business reasons to call or talk with him, so I took full advantage. However, when the
Our colleague, Rick Rackow of EBAA Iron, just completed the American Water Works Association trade show. Here are some of his observations of this year’s show: “Show attendance, according to AWWA, was down only 3% to 6%,” he said, “which was surprising.” “Our (EBAA’s) traffic was light, considering past shows,” Rick reported, “but the traffic
Field Report from AWWA Read More »
Our colleague, Sheri’ DuMond, of Pacific Biometrics Inc. (PBI) is on site at the AAPS (American Association of Pharmaceutical Scientists) National Biotech Conference this week in Seattle. She will report for us as time permits. Before things get started tomorrow, Sheri’ told us this as she and her colleagues prepared to staff the exhibit and
Reporting from the field: using a show to full advantage Read More »
The lesson of how far we are of each other in degrees of separation became a reality last evening. And it was a lesson in recollection and “The 6 Degrees of Separation.” An alumni association friend invited me to join his cycling group for dinner. Now, Joe has been after me for a while to
Degrees of Separation Read More »
