Our colleague, Peggy Keene of Esterline Corporation, was at this year’s Farnborough Air Show in the UK this past two weeks. She filed this report for us to paint a picture of what is happening on the international trade show scene: In more than 25 years’ work experience, I’ve never seen more austere times. Nobody […]
Report from the Field, Farnborough 2010: To Chalet or Not To Chalet Read More »
A friend recently returned from an interview without a very positive experience. It seems the interviewer forgot something important. A candidate is also a customer. And so is everyone connected with that candidate. When you speak or connect with a source (candidate or whomever) you are talking to their network and the network of everyone
Who’s interviewing who? Read More »
Do you know where your exhibit is placed in the hall of your next trade show? As the real estate folks always say: location, location, location. Where you are in the hall impacts just about everything concerning the set up and configuration of your booth: Whether you can have a hanging sign (if you have
Location, location, location Read More »
“You never know who you will work with or for.” “Be careful–the before you burn that bridge be sure you aren’t standing on it.” You’ve heard them all. And they all bring up an important point: maintaining your network is as important (or more important than) building your network. A case in point: my colleague,
Maintaining your network Read More »
This being the Fourth of July Weekend, our thoughts turn to patriotism and the national pastime. In this instance, I’m talking about baseball–while I realize football and soccer are more of a ratings and popularity hit, baseball endures. Baseball and networking share several common traits and ideas: Things happen in threes Teamwork is essential There
Baseball and Networking Read More »
It may only be June, but that October show is only a few months away. Is it on your radar yet? Have you thought about: The ship date? Which exhibit you are going to use? The deadlines to order services? Pre-show promotions? Key customers who will be at the show? If you bought space? Did
In a conversation with my consultant-mentor Francisco Escobar last evening, we discussed why and how clients do business with you. At least we talked about the elements of the process. We came up with these three “steps” that people go through when choosing to do business with an individual or client: Gaining or having credibility.
Today being Father’s Day, I am inspired to think about the men who have influenced me during my life. From a networking perspective this is important as we need to recognize that we continue to encounter similar people throughout our life. And, as with anything in history, we need to understand it so that we
Those who influence us Read More »
Or rather, don’t. Nothing is more “off-putting” that appearing to act above your audience and your peers. Acting important doesn’t make you important. Nor does showing the feeling that you are above those around you or the things you are responsible for. My case in point is a recent set of appointments between myself and
Practicing Elitism Read More »
Today I had the good fortune to volunteer for something and it had an immediate response. At the DFW AMA luncheon, David Lesh, the Chief Life Enthusiast at Picture Worthy Day spoke. And because I raised my hand and said I’d try out his concept, I won a camera. Wow, that hasn’t happened to me
Networking and PictureWorthyDay.com Read More »
