The Triad

In a conversation with my consultant-mentor Francisco Escobar last evening, we discussed why and how clients do business with you. At least we talked about the elements of the process. We came up with these three “steps” that people go through when choosing to do business with an individual or client: Gaining or having credibility. […]

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Report from the Field: Eurosatory 2010 in Paris

Our colleague, Peggy Keene at Korry Electronics/Esterline, was at Eurosatory 2010 in Paris this past month. Here is her report from the show site. Defense trade shows pose a unique challenge to exhibitors, as witnessed at this year’s Eurosatory exhibition, held every other June at Parc des Expositions, north of Paris. How do you tastefully

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Returning Shipments

OK, the show is over, and all of the freight has been packed and the bills turned in. Now what? Well, the stuff (freight, goods, graphics, exhibits, demo equipment) is going back somewhere (or multiple somewheres). What are you going to do with it when it gets there? And what if things are damaged? Make

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