Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to:
- Discover the basic layout and flow of the show
- Learn the major players
- Experience the event
- Discern how our clients fit into the show
The high-level analysis of the show:
- Over 500 exhibitors
- Halls A thru E of George Brown Convention Center (500,000 square feet)
- Major players mixed in with smaller exhibitors throughout the hall
- Exhibits open 19 hours over three days
Things to do going forward with regard to this show (or other shows requiring evaluation):
- Analyze the show before arriving
- Attendees
- Competitors
- Marketplace
- Do survey work on the show floor
- Measure attendee’s opinions
- Understand memorability
- Post-show analysis
- Number of leads and classification
- Time-to-purchase decision
This was a good one-day show example and there will be more to learn from as time progresses. Will attedn teh AS3 show in Dallas with this same client later this month.
TTSG
