As a part of my business and networking outreach, my company and I publish a newsletter.
It’s a great way to reach out my new-found as well as established contacts. The content is relevant and useful. People can opt out if they so choose. The pluses of using a newsletter:
- Staying in constant, regular contact with your network
- Giving them something useful to read and refer to
- Allowing you to have an outlet for your writing and ability to pass on your knowledge
As for why NOT to publish a newsletter:
- DON’T be a pest–4 to 6 times a year is plenty
- DON’T be overly opinionated–unless the piece calls for it. Most people want to be educated not inflamed.
- Be relevant. If the info is not useful, don’t publish.
- Be accurate and attribute the ideas of others if you borrow ideas.
Communicating is good. Don’t overdo it or abuse the privilege.
Relentless
