How often have you watched a television program or read a newspaper and seen inconsistency in themes and messages.
Ah, every day.
Good marketers, like good networkers, kn ow their themes and messages and keep them in line and consistent every day. Take my friend and business Associate, Ben Smithee for instance.
Ben is a young, successful executive. Former CEO of a market research company and current chief strategy officer with an event company, he is the definition of consistency. He is an expert in social media and understands market research as few do. But the one thing Ben is really good at is being consistent with his image and messaging.
When you review his LinkedIn profile, his job titles and responsibilities have not strayed far: all are related with a thread of market research, VP or higher titles and the use of a keyword “relationships.”
Ben’s appearance and physical image are consistent from the suits he chooses to wear to his hairstyle to his eyeglass frames. You know him when you see him.
And his messaging in presentations to conversations all are tied to his background, his knowledge and business focus. He stays the course.
So, when it comes to consistency, remember:
- Describe your business and career the same basic way in each “venue:” online profiles, letters, proposals and in your elevator speech.
- Present yourself with a style of dress or image: don’t be too outlandish, but be credible, neat and presentable. The same or similar each time.
- Hang out with peer who compliment or support your image. That actually can be quite broad.
- Write, speak or contribute to consistent programs and topics.
First thing to do is to review who you are and see the threads of consistency. Then look for those things that deviate from the path. Can you correct them? Do you need to correct them?
“It’s not what we do once and a while that shapes our lives, it’s what we do consistently.”
Relentless
