The most unbelievable thing about this year’s Singapore Air Show was that there wasn’t a lot of flying going on.
“The air demonstrations were limited to one hour each day,” Kimberly Williamson told us. “Being at the main airport and with the sound and flight limitations imposed, flight demonstrations were limited to 12 to 1pm each day,” she said.
Kimberly was at the show in her capacity as manager of marketing services for Aviall, a Boeing Company. The air show is one of dozens the company participates in each year around the world.
Held February 14 to 19, according to the official press release says the show drew a record number 45,000 trade visitors from 134 countries this year.
“Singapore Airshow 2012 has been a success for everyone,” Jimmy Lau, the organizer, was quoted as saying in the release. We set a new record for the value of deals announced (US$31 billion) , as well as the number of visitors on both the trade and public days.”
As with the other major air shows (Paris, Farnborough, Dubai) usually the weekend days are set aside for the general public to be able to visit the exhibits and see the flying demos.
Singapore is held every other year as are the other majors. The major air frame manufacturers and parts suppliers, like Boeing and Aviall, are regular attendees and exhibitors at the shows. The large venues draw a lot of press attention and the large order announcements by Boeing and Airbus also get the attention of the mass media. All of this means a ripe environment for press and sales attention to the hundreds of suppliers who attend and exhibit at the shows.
For more information about the show visit their website.
TTSG
