Having “associates” is a big part of doing business. It is a big part of life.
For the professional within a firm or company, their associates are both a support group and a resource.
To an independent businessman or consultant, associates are an extension of their network and valued partners, either formal or informal.
And to a networker, associates are many things: colleagues, friends, extensions of their brand, links to other resources.
“This is way my firm has the word ‘Associates’ in its title,” J Francisco Escobar of JFE International Consultants, Inc., recently told me. It gives me the ability to bring in other experts as I see fit, he went on to say.
This flexibility and well of talent and knowledge works for all of us. Understand who your associates are and how you treat them and they, in turn, treat you.
To paraphrase Humphrey Bogart \, it could be the beginning of a beautiful relationship.
Relentless
