These days we are caught up in social media and electronic communication. Yes, the are great tools for networking and marketing, but the basics never leave the process.
Some things never change. As we tell our trade show clients: “if you do this right, you can sell on a bare piece of concrete.”
Picture not having Facebook, Twitter or your blog: could you still network effectively?
Sure you could. Just remember these basics:
- Patience
- Persistence
- Consistency
- Content
You need to be patient. Good things take time. Don’t go into a room of people expecting a sale or even a relationship.
Keep it up: as in social media where regular posts and filings get you attention over the long term, so it is with basic networking. Be there, regularly, to be noticed.
Be the same and present yourself consistently. You will be memorable.
Provide value. As in social media give people things they can remember and use. They will remember you.
Relentless
