It is why we network: collaborating and connecting.
At a recent trade show I had a conversation over a meal with two people in my network. Now, I see these guys for longer periods maybe twice a year. But when we do connect we spend hours together getting the exhibit assembled and show ready at the shows we work together. The important times have become before and after hours.
This most recent meeting was around a great conversation. We discussed their company, their jobs and marketing in general–including some fresh ideas around things they are working on separately from their “day” jobs.
The point is a two-hour conversation between three people over drinks or dinner or breakfast can yield some nuggets of ideas that can help elsewhere. Our conversation centered around marketing a product using social media and video to promote the ideas and not the product. Our exchange was just that–an exchange of ideas and collaboration that helped one of my friends target his audience and introduce some questions he hadn’t thought of.
Think of it as “the idea cauldron.” See you at the next show, guys.
Relentless
