A client just shared with me her internal trade show program plan. Great stuff and shows vision.
While it has the requisite charts and graphs showing costs and shows and timelines, it also includes direction, how vendors are managed and a long-term expectation of where the program is headed.
This helps as a directional tool, but also in succession planning.
So, think ahead and write such a document. In subsequent posts, we’ll share examples.
TTSG
