A great exercise in helping define your personal brand is to pay attention to what others say and note what they observe about you. Our colleague, Robin McCasland of Buck Consultants, says to try this at home: sit with a colleague and use three words to describe each other. On paper: Describe yourself in three […]
Observing: More on Building Your Personal Brand Read More »
Our colleague, Micheal Edgren VP of Marketing at Renaissance Learning, just returned from the National Educational Computing Conference with this report. “NECC has been on an upswing for years now. There was a time when shows like FETC (Florida Educational Technology Conference) were a national draw for educators interested in technology, but the attention has
Report from the field: NECC Show Read More »
The other day I witnessed one of the best examples of how to engage and move on with courtesy and kindness intact. My colleague, Paul Fulham, and I were walking to lunch. Along the sidewalk, we were approached by a young man with a message who wanted to engage us in conversation. Now, in another
Courtesy, kindness and the man on the street Read More »
Your personal brand is who you are to the world. It is up to you to define it and shape it…and control it. Robin McCasland of Buck Consultants advises that there are five things to keep in mind when you are building your personal brand: Be choosy, be specific Having an ego is not a
Building Your Personal Brand Read More »
Our colleague just returned from the Paris Air Show with a story that, in this day and age, is a bit unbelievable. But given our source, undeniably true. Having hired a limo service for cars (for execs) and a bus (for staffers), it seemed that all was going well. the execs had drivers who were
From Paris Air: is customer service dead or on life support? Read More »
Keep in mind that relationship selling is just that–selling you, not a product or commodity. If you are into networking to generate sales, be patient. And I’ll pull this word out–classy. If you go to an event with order pad in hand, well, knock it off. If the next words out of your mouth after,
It is easy to get caught up in the size of your space and the properties you will use to fill it. However, one of the most effective ways to do space planning is to step back and look at your product (or offering or service). How will your clients and prospects interact with the
Using space appropriately with your product Read More »
OK, the old ways do have a place. But do they? Loyalty and dedication are one thing. Blindness relating to either is quite another. A recent experience with a client and an incumbent supplier brought this to light. Just because there is an incumbent, doesn’t mean they are the best fit. And from the supplier
Good old boy networks Read More »
Not everyone can get along with everybody. It’s true, particularly in business. While we do all seem to live by the axiom of “we do busienss with people we like,” sometimes that doesn’t always hold. Some people naturally don’t fit with other people. If an account executive has a personality conflict with a client contact,
Impressions and attitudes Read More »
Trade show program properties many times are engineered to do double or triple duty. That is, can your properties be set in multiple configurations–10×20, 20×20, 30×40–while still maintaining the look and feel of the brand and the company? A variation of this is a property that can be configured and shaped into different sizes and
The convertible exhibit Read More »
