As we enter this new year, don’t forget to find time for you. I realize that we all live busy lives when we’re on show site and, actually, all of the time leading up to and following a show. But one does need to recharge one’s batteries or all of your work could be moot. […]
Plan some down time Read More »
January has always been a big month for trade shows. Going back in my career, we had a number of shows that kicked off the year in a variety of industries. Now that I think about it, several industries anchor their years with January shows. The National Retail Federation (NRF) is always at Jacob Javits
A big month, show wise Read More »
If there is one thing I’ve learned, it’s that patience is a virtue when it comes to managing a trade show program. Like a marriage, you are in it for the long haul. You can plan and plan, but things don’t always fall into place as you think they will or should. Just because you
Let’s ring in the new year with some ideas on how to save and make your exhibit marketing dollar (peso, euro, lira, drachma) go further. There are several ways you can make your investments and expenditures go further. Here are three ideas: Streamline current processes. Review your freight plans. Standardize configurations. Streamline current processes. Take
Cost-cutting ideas Read More »
