This show is aimed at the aircraft maintenance audience. Held annually each March, this show has reduced in size in recent years because of, I’m told, a split between associations.
The largest players at this show, by exhibit size, are Chevron, Phillips-Conoco, Simple Green, AV Fuel, Dallas Airmotive, PPC, Corridor, Deutz, FMC and TLD. A mixed bag of exhibits, it ranged from the small 10x10s jammed with parts washers to the elegent, simple exhibits with a clearly, cleanly labeled engine on a stand.
This is a three-day show that should probably be a two-day show as the last day is a tomb, according to the exhibitors. Another example of a show with fewer attendees but those that do attend are focused and serious.
Lesson Learned: this is a good example of sizing your booth to the audience and the show. A 10×10 can have as much impact with a prepared staff as a 20×30 without a theme or targeted program.
