Oct
12
2016

A Social Media Primer for Manufacturing Companies

Bottom tube drilling

Building a following and enhancing your brand are important things to do in order to close sales.  But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented [...]

Oct
2
2016

The Real Thing: When a Program Comes Together on the Show Floor

Staff in-booth meeting

After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder [...]

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