My Encounters with an Internet TV Star

Camera and set up

I grew up watching a lot of television.  Variety shows, sitcoms, game shows and talk shows.  The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an [...]


A Social Media Primer for Manufacturing Companies

Bottom tube drilling

Building a following and enhancing your brand are important things to do in order to close sales.  But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented [...]


The Real Thing: When a Program Comes Together on the Show Floor

Staff in-booth meeting

After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder [...]